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RajkotUpdates.News: Meta Appoints Vikas Purohit as Global Business Group Director in India


RajkotUpdates.News recently reported on a significant development in the tech industry, highlighting the appointment of Vikas Purohit as the Global Business Group Director for Meta in India. This paragraph explores the implications of this appointment, shedding light on Vikas Purohit’s background, the responsibilities of his new role, and the potential impact on Meta’s operations in India.

Meta announced the appointment of former Tata CLiQ CEO Vikas Purohit as the director of global business group in India. In his new role, Purohit will lead Meta’s strategic relationship with various brands and agencies to boost the adoption of digital tools for revenue growth of India’s business.

  • At Meta, apart from engaging brands and agencies, Purohit will also lead partnership initiatives with the media and creative ecosystems to increase adoption of Meta’s digital tools. He will head the company’s key business vertical teams, agency teams, and business solutions teams.
  • Purohit will report to Arun Srinivas, director and head of Ads Business for Meta in India.
  • India is a key market for tech giants like Meta especially with regards to growing adoption of digital advertisement services by companies that use ad campaigns to target their consumers.
  • In FY22, Meta India’s gross ad revenues rose 74% YoY to Rs 16,189 crore largely on the back of increase in adoption of its digital ad tools.

    Here’s a brief profile of Vikas Purohit:-

    (1.) He did his B. Tech in Mechanical Engineering from 1996-2000 at IIT (BHU) in Varanasi. He also holds a Post Graduate Diploma in Business Management (PGDBM) from IIM-B (2000-2002).
    2.) According to his LinkedIn profile, Purohit started his career as a Management Trainee with Aditya Birla Group in June 2002, and left in August 2006 as a Brand Initiatives Manager, Aditya Birla Fashion and Retail Limited.

    (3.) In September 2006, he joined Tommy Hilfiger as its Head, Business Operations, in Bengaluru. In March 2008, he moved on to Reliance Brands Limited, and worked as its Head, Retail, in Mumbai.

    (4.) His next destination was Planet Retail, which he joined in July 2010 as its COO, and worked out of Mumbai. In June 2012, he relocated to Bengaluru, and worked with Amazon as the Director and Head of Amazon Fashion.

    (5.) In November 2016, Purohit returned to Mumbai as COO of Tata CLiQ, and was promoted to CEO in June 2018. This was his final profile before joining Meta India.

1. Background of Vikas Purohit: Vikas Purohit brings with him a wealth of experience and expertise in the technology and digital media sectors. With a proven track record of leadership and strategic vision, Purohit has held key positions in various renowned organizations, contributing to their growth and success.

2. The Significance of the Appointment: Purohit’s appointment as the Global Business Group Director for Meta in India signifies Meta’s commitment to strengthening its presence and operations in the Indian market. India represents a crucial market for Meta, with a large and diverse user base across its platforms, including Facebook, Instagram, WhatsApp, and Messenger.

3. Responsibilities of the Role: As the Global Business Group Director, Vikas Purohit will be tasked with driving Meta’s business objectives and growth strategies in India. This includes spearheading initiatives to expand Meta’s advertiser base, forge strategic partnerships with brands and agencies, and drive revenue growth across Meta’s suite of platforms.

4. Potential Impact on Meta’s Operations in India: Purohit’s appointment is expected to have a significant impact on Meta’s operations in India, as he brings to the table a deep understanding of the Indian market dynamics, consumer behavior, and industry trends. With his leadership, Meta aims to further solidify its position as a leading digital advertising platform in India and capitalize on the country’s burgeoning digital economy.

5. Future Outlook: With Vikas Purohit at the helm of Meta’s Global Business Group in India, the company is poised to navigate the challenges and capitalize on the opportunities presented by the dynamic Indian market. Purohit’s strategic leadership, coupled with Meta’s innovative products and solutions, is expected to drive growth, innovation, and value for both advertisers and users across Meta’s platforms in India.


In conclusion, RajkotUpdates.News’ report on Vikas Purohit’s appointment as the Global Business Group Director for Meta in India underscores the company’s strategic focus on the Indian market. Purohit’s extensive experience and leadership skills position him well to lead Meta’s business efforts in India, driving growth, fostering partnerships, and unlocking new opportunities in one of the world’s fastest-growing digital markets. This development marks an exciting chapter in Meta’s journey in India, as it seeks to empower people and businesses to connect, communicate, and thrive in the digital age.

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